Sundance Kid Digital Speaker Division to meet the speaker product specialization, miniaturization, digital, mobile, personalization trend, in 2008, the company re-integration of digital audio resources to set up "UE excellent" digital audio brand, focusing on small audio market for music-loving family of the young fashion offer high-quality, cost-effective small audio products. So that small speakers, to bring great fun!

    UE appearance of compact digital audio series, as crafted as crafts, many products are original mold, and have obtained patent. The exquisite workmanship hidden behind the pursuit of extraordinary design, without sacrificing acoustic performance of the premise, so that products and more users become more avant-garde fashion. They are full of surprises music wizard, who has innate elegance, even more impressed by her small body in the perfect sound quality. Less than palm-sized box, placed at random, power amplifier circuit design Shanfanjiujian ensure that small speaker power. Even the most demanding ears, they sound beautiful shocked!

    E Series Digital audio allows you to rest in bed with a laptop at work, travel time can enjoy the wonderful music, meet your fashion personality more practical needs. She's a good introduction of ultra-portable multimedia speakers make up the gap.

    UE digital audio brand concept: "different but good"
    UE digital audio brand image: young, dynamic, fashion, digital audio brand personality
    UE positioning point is: Personal Audio System

UE standard English logo:

UE Brand Logo Interpretation：
    logo Unusual and Excellent in English the first letter combination. The trick there are three:
    1, "UE" and its Chinese name "excellent" euphony, the pursuit of quality and excellence of the brand;
    2, Unusual and Excellent Chinese translation of its Chinese name "excellent" agreement.
    3, the image of, logo shaped like a flying bird, the music associated with the brand. Excellent to do a wonderful sound to convey the Golden Bird!

    Overall, logo solemn but also without losing the overall dynamic of the brand while pursuing the development of a vibrant sound.